The business storyline is seldom simple. Stories are often interwoven and feature complex concepts. We enable our clients to link it all together so the message has impact and resonance.
We consider the sum of the company and not just its parts when developing tactical messaging and strategy. The story needs to be consistently conveyed across branding, marketing and sales support programs, and we develop a message matrix and approach that makes the process simpler for our clients.
LVA also possesses deep expertise in preparing clients for acquisition. The task begins with image refinement and defining the client in a way that will resonate with potential buyers. LVA’s strategy continues with increased media and industry analyst “meet and greets” as well as other events and strategies tailored to each clients’ unique needs. The result is a knowledgeable, nimble, well-known company ready for the market.
Topio, a provider of software for data replication and recovery, possessed the requisite offices around the globe, cutting-edge thought leadership and a facile flagship product, but lacked the market presence and name recognition to bring its disaster recovery and data protection solutions to the widest possible audience.
LVA went to work on a campaign that began with image definition for Topio. The company was showcased as a nimble, privately owned company with an innovative data protection and recovery solution available at an attractive price point. Additional components of LVA’s campaign for Topio included press release generation on a regular basis and in-person tours to reacquaint all relevant industry analysts and media with the Topio name and product line. Within two months of a signed contract, Topio was placed in front of its targeted trade media and interviewed by the majority of its target analyst groups. Within the same timeframe, LVA secured coverage for Topio in eWeek, InfoStor, Byte and Switch, Storage magazine, and Network World.
Topio went on to be featured in a Financial Times case study and was chosen to speak before an industry conference. Before the end of the calendar year, Topio met its ultimate objective and was acquired by Network Appliance, Inc. for $160 million.